Contact Jeff at parks@refreshthesouth.com

Jeff Parks, President

Southern Refreshments

Jeff Parks is President of Southern Refreshment Services (SRS) and Vend Food Services (Vend) regional providers of hospitality services within the non commercial services sector in Metro Atlanta, Georgia and Northeast Georgia. Both organizations provide vending and coffee services as well as dining services and micro markets. The companies operate under the Canteen Franchise Group and our privately held S corporations. Total employment is 200 associates.

Jeff has progressive executive level leadership experience in numerous areas of the non commercial and commercial food service industry.  He has extensive applied background in restaurants, dining and vending services, as well as sales and marketing. Prior to joining SRS and Vend, Jeff was the Principal at Parks Strategies LLC a consulting firm focusing on profit improvement, leadership development and new business strategies. Past positions include President/COO of CL Swanson for 14 years as well as previous mid level manger experience with Aramark, Marriott, and Holly’s Inc.

Jeff has served on the Board of Directors for Zaug’s Inc. Jeff graduated from California Coast University with a Bachelor of Science Degree in Business Administration. He is a NAMA Certified Executive and was a top rated featured speaker at Michigan State University for The School of Hospitality. He was the feature speaker at the 2012 China Vending and Kiosk show.